60 years of Einhell
From a small craft business in Lower Bavaria to a global player.
Einhell Germany AG celebrates its 60th birthday in 2024. In its anniversary year, the company can look back on an impressive success story: from a small Lower Bavarian craft business to a leading global player in the market for battery-powered tools and garden equipment.
Since its founding in 1964, Einhell has evolved into an international group with over 2,700 employees worldwide. With nearly 50 subsidiaries, the group is already active in more than 100 countries.
The Einhell success story
Josef Thannhuber
Company founder
„Starting with one employee, we turned over just DM 60,000 in the first year. When I think back on it today, it's simply unbelievable. There were times that were very challenging and yet we went ahead with courage. We were a global company without realising it, as this term was only coined much later. The dream, the passion and the unwavering belief in what we were doing made us what we are today. When I look at the company today, I am impressed by how everything has evolved and how we are now one of the leading suppliers of battery-powered devices.“
Andreas Kroiss
CEO
„When I was on a business trip to Australia in 2009, the trend towards battery-powered devices was already clearly recognisable there. In Europe, with the exception of cordless screwdrivers, nobody was interested in cordless tools in the do-it-yourself sector because customers were not convinced by their performance and endurance. But I believed in the idea and developed it further with our team!“
We are Einhell
The battery expertise
Einhell Germany AG is a medium-sized company with its headquarters in Landau an der Isar. For 60 years, the Einhell brand has stood for solutions for DIY enthusiasts and craftsmen, for home, garden and leisure. From A for Angle Grinder to Z for Zonal Robot Mowers, Einhell develops and sells innovative products in more than 100 countries and almost 50 subsidiaries.
Since Josef Thannhuber started out as a sole trader in 1964, the company has grown to become an employer of honour for more than 2,700 employees worldwide. But Einhell stands for much more: We are the ones who keep going when others have only just arrived. We are the ones who have simple solutions, quality and genuine service at the best price-performance ratio. We are the ones who inspire with functional products and innovations and create limitless possibilities for our customers' personal freedom.
The success story of a family business
When Hans Einhell asked his nephew Josef Thannhuber to take over the company in 1964, the young entrepreneur had no idea what a success story he would write. Today, 60 years later, Einhell Germany AG is one of the leading international suppliers in the do-it-yourself sector. Decades of hard work, tireless commitment and entrepreneurial foresight have paid off.
A strong history and a strong future…
This is King Canada Inc.
King Canada Inc. is a well-established distributor of power tools, industrial machinery & equipment and accessories and has been bringing quality tools and equipment to the North American market for over 40 years.
Einhell Germany AG, is an internationally renowned market leader in cordless power tools and cordless garden equipment, and together will energize a dynamic team and bring a significant range of new products to market.
The combined resources of King Canada Inc. and Einhell Germany AG, will create stronger relationships with consumers, increase product assortment opportunities and leverage expertise and best practices. Einhell Germany AG is bringing its outstanding engineering in the field of a rechargeable battery platform to the collaboration. With the Einhell Power X-Change platform in particular, King Canada Inc. will gain access to the most competent battery system in the DIY market.
In 1983, King Canada Inc. started developing a complete program, selling machinery in collaboration with their partner factories. By the late eighties, King Canada Inc. was the leading Canadian importer for machinery, power tools and industrial equipment.
From a modern and recently expanded 120,000 square foot warehouse in Montreal, King Canada Inc. ships coast to coast. Employing a knowledgeable and motivated staff, capable of serving the needs of the clients, has been one of the many keys to success. This is only part of their winning equation. King also seeks, and has been able to find, highly-qualified distribution. This unique mix of experience means that you can find the help you need when making a product selection.
The commitment at King Canada Inc. is to strive to introduce new, innovative and exclusive products offering great value in each category. The addition of the Einhell brand and breadth of line is no exception. By listening to the demands of the marketplace, King Canada Inc. has been able to set itself apart from the competition.
The business mission will remain the same: to be a dominant player in the benchtop tools, industrial machinery and portable & cordless tool and garden tool categories. The integration will provide strategic growth, continued exceptional customer service and provide additional employment opportunities with King Canada Inc. for this expansion.